Independent.
Established 2007.
Still Here.
We're not a corporate media outlet. We're not a manufacturer's house organ. We're an independent gun industry media platform that's been at this for 19 years and counting.
The Origin
Built by Someone Who Actually Shoots
GunWorksMedia.com was registered in July 2007 — back when gun industry media online meant a handful of forums and a few manufacturer websites that hadn't been updated since 2003. The name meant something specific: the work that goes into guns, the craft behind them, and the media that covers them honestly.
This isn't a brand built by a content agency. It's built by someone who's been in and around the firearms industry — as a buyer, an enthusiast, a dealer contact, and a media presence — for the better part of two decades.
The gun industry deserves coverage that doesn't treat readers like they can't handle a straight answer. That's the standard we hold ourselves to.
Editorial Principles
How We Work
We Call It What It Is
Good products get called good. Bad ones get called out. Marketing language doesn't survive our edit. We write for readers who know the difference.
No Corporate Owner, No Agenda
GunWorksMedia isn't owned by a manufacturer, a distributor, or a media conglomerate. Our coverage isn't shaped by ad relationships or ownership conflicts.
Industry Access, Reader Loyalty
We work to maintain media access to manufacturers and events. But our loyalty is to readers — not to the PR contacts who give us that access.
19 Years Is the Credential
We don't need a masthead full of names to establish credibility. Nineteen years of consistent operation in this industry speaks louder than any bio page.
Part of a Larger Network
Connected to the Airgun & Shooting Sports World
GunWorksMedia operates within a broader network of shooting sports and firearms industry properties. Our coverage connects with airgun-specific media through AirgunMarketing.com — bridging the worlds of traditional firearms and the rapidly growing airgun and PCP compressor market.
The airgun category has exploded in the last decade — from backyard plinking to serious competition and hunting applications. We cover the intersection: the manufacturers who play in both spaces, the dealers who stock both product lines, and the enthusiasts who shoot both.
Questions about our network or partnership opportunities? Reach out directly.