On the Floor.
On the Range.
In the Industry.
Since 2007, GunWorksMedia has covered the gun industry where it happens — trade show floors, media range days, manufacturer briefings, and the press wire. Here's how we do it.
SHOT Show & Industry Expos
The Shooting, Hunting and Outdoor Trade Show is the largest trade show in the shooting sports industry. GunWorksMedia covers it the way it deserves — not with a recycled press kit, but with floor time, manufacturer meetings, and hands-on evaluations of what's actually being shown.
What we cover: new product introductions, manufacturer announcements, distributor moves, trends worth watching, and the things everyone on the floor is talking about but nobody's writing about yet.
Media credentials: GunWorksMedia has operated as an industry media property since 2007. If you're a manufacturer or PR rep with a SHOT Show presence, reach out ahead of the show to schedule a briefing or range demo.
Media Range Day Reports
Range day is the event before the event — the day media gets trigger time on new products before the trade show floor opens. It's where you separate real-world performance from convention center presentations. We take range day seriously.
Our range day coverage is direct: what we shot, what we noticed, what impressed us, and what didn't. No manufacturer talking points. No sponsored language. Just honest notes from people who shoot.
News, Moves & Market Watch
Acquisitions. Distribution changes. Regulatory developments. New leadership. The background noise of the industry that shapes where things go — we track it and report it in plain language.
The firearms industry is complex. There are a handful of parent companies behind dozens of brands, distribution relationships that determine what shows up on dealer shelves, and legislative pressure that shapes product strategy. We follow all of it.
Annual Calendar
Key Industry Events We Follow
January
SHOT Show
Las Vegas, NV — The industry's biggest annual trade event.
January
Media Range Day
Boulder City, NV — Hands-on media access before SHOT opens.
May
NRA Annual Meeting
Rotating city — Largest gathering of gun owners in the country.
August
Outdoor Retailer
Salt Lake City, UT — Hunting, fishing, outdoor gear crossover.
Year-Round
Manufacturer Events
Factory visits, media days, and press briefings as they're scheduled.
Manufacturers & PR Contacts
Invite Us to Your Next Event
If you're planning a range day, a media briefing, a factory tour, or a SHOT Show presence — GunWorksMedia wants to be there. We've been covering this industry since 2007 and we know how to make your product or announcement land with the right audience.